Jamaica Cove Black Pineapple rum launched

Portmore Rum Company, manager of the Jamaica Cove Rum brand, has launched a new variant, Jamaica Cove Black Pineapple Rum.

The new rum, which is being launched with UK distributor Mangrove, is a blend of Jamaican pot and column stills, laced with pineapple. It has been aged for up to three years and has an ABV of 40%.

Portmore believes that Jamaica Cove Black Pineapple Rum is the perfect base for adding depth and pineapple ‘kick’ to classic Pina Colada’s – which it tips as the next trend in cocktails.

The Jamaica Cove Rum brand draws its inspiration from tales of smugglers landing on Cornwall’s beaches in the dead of night in small skiffs. The coves around Falmouth became a favourite smuggler’s haunt; shipwrecks were marooned off the rocky Cornish coast and the coves were used to conceal the plundered Jamaican Rum and botanicals on board. The Jamaica Cove Rum
name replaces “Jamaica Inn 1750” which was originally used to soft launch the Black Ginger Rum in the UK in early August. It strengthens the global imagery of Cornwall’s historic smuggling past and the trading link between Jamaica and Cornwall, alongside its rumbustious activities.

Nick Gillett, managing director of Mangrove, comments: “Jamaica Cove Black Pineapple Rum, alongside the Black Ginger Rum are flavourful, quality additions to the Mangrove portfolio. The infusion of pineapple - which is an increasingly popular ingredient amongst bartenders - with a quality Jamaican rum offers greater depths of flavour for creative cocktail making.”

Jamaica Cove Black Pineapple Rum has an RRP of £22 (70cl) and will be targeted at both the on and off-trade. International distribution is being sought.

28 August 2017 - Sam Coyne The Drinks Report, news editor