Illva Saronno has announced the release of Disaronno Sour Ready Cocktail as its first Disaronno cocktail in a can. The release will be formally unveiled at TFWA Cannes in October.
Illva Saronno's international sales director Domenico Toni says: "We see a huge opportunity for sales onboard airlines, particularly low cost carriers selling drinks from the bar. Equally for sales on ferries and cruiseships, plus F&B at airports we see a lot of potential.”
Disaronno Sour Ready Cocktail (ABV 6%) will be available in 250ml cans.
Toni adds: “We look forward to welcoming customers old and new to our stand in Cannes where we have a lovely terrace this year. The time will always be right for chilling out the Disaronno Sour Ready Cocktail way.”
4 September 2017 - Sam Coyne The Drinks Report, news editor