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San Miguel expands with gluten free offering

Carlsberg UK has expanded the San Miguel UK portfolio with the introduction of San Miguel Gluten Free.

Set to tap into the growing gluten-free lager market, the new variant will launch exclusively in the grocery channel with Tesco and will also be available to all on-trade customers.

Liam Newton, vice president marketing, Carlsberg UK comments: “The demand for premium world beers with heritage and authenticity is showing no sign of abating, so we’re proud that we’re able to make the San Miguel experience inclusive for everyone. Gluten-free is the major driver in the free-from market and following previous success in Spain we’re confident that San Miguel Gluten Free will be a hit with UK consumers.”

San Miguel Gluten Free will be available in Tesco as 6x330ml pack and the on trade in a single 330ml bottle from September 19th.

10 September 2017 - Sam Coyne The Drinks Report, news editor