Broadland Wineries launches TrimVin

Broadland Wineries has launched TrimVin, its new range of low calorie and lighter alcohol wines aimed at the off-trade.

Available in a red, white and rosé, the British wines will be sold in a single serve 187ml variant that contains less than 100 calories. They have an ABV of 8.0% and a RRP of £1.25.

Arabella Woodrow, MW at Broadland Wineries says: “Lower alcohol, lower calorie, wines are becoming an increasingly important part of the retail offer as consumers seek a healthier lifestyle. With TrimVin, we focused on developing a great tasting wine which we then combined with approachable, easy to remember branding, and strong in-store shelf visibility.”

12 September 2017 - Sam Coyne The Drinks Report, news editor