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Woodford Reserve redesign hits the UK

Brown-Forman has announced that its US packaging redesign for Woodford Reserve will now be rolled out internationally.

The design sees updates to the Woodford Reserve Double Oaked whiskey, alongside more discreet changes to the rest of the brand family, offering a clearer differentiation between expressions.

The packaging alterations include new premium bottle structures alongside a wraparound label using high quality paper and copper foil with a matte finish.

Woodford Reserve Double Oaked sees the biggest change with the bottle undertaking a complete re-design. From September, this will change from the classic design to a shorter, wider shape with a heavy glass base.

Georgia Donmall, UK brand manager comments: “We are delighted to bring these beautifully updated bottles to market. We believe that this re-design will help to demonstrate Woodford’s commitment to innovation, whilst also cementing the brand as a leader in the super premium spirits category with a more modern, contemporary look”.

The new bottles will be distributed across the UK from September, available at all major Woodford Reserve stockists.

14 September 2017 - Sam Coyne The Drinks Report, news editor