Press Promotion

London ready for Packaging Innovations

Those working in the beverage industry will have masses to see at Packaging Innovations and Luxury Packaging London, which returns to Olympia later this week (13-14 September).

Show Features

New for 2017, Packaging Innovations and Luxury Packaging London has a brand-new seminar format for its Keynote Theatre programme. This will allow more focus on the key markets of drink, food, beauty and luxury.

As part of this new format, The Drinks Forum will show attendees how to create innovative and attractive packaging that will succeed in a crowded market. Talks will include, Lizzy Johnson, planning and innovation director at Quintessential Brands, who will be looking at its redesign of Greenall’s Gin. She will be presenting her session titled: ‘Taking a 255-year-old Brand and Evolving it to be a ‘Modern British Classic’.

New for 2017, the event will see the launch of the Pentawards Conference, making this year’s event the UK’s undisputed home of packaging design. The conference will feature a hand-picked selection of design gurus and award-winning rock stars of the packaging design industry, including Diageo, Coty, Design Bridge, Butterfly Cannon, The Cabinet Agency, Bulletproof and SharpEnd.

The exclusive partnership, will also provide visitors with a unique opportunity to explore this year’s finalists in The Pentawards Exhibit – a sleek display of inspirational packaging design.

In addition to this, visitors will be presented with a series of interactive features allowing them to get expert advice on some of the biggest challenges facing the packaging industry. This will include favourites such as the Innovation Showcase, Innovation Wall and the Packaging Consultancy Clinic.

New Concepts

Over 180 international suppliers will be using the show to introduce their new products to the UK market. For instance, Label Apeel will focus on its quality finishes, including a brand new fluorescent pink ink, which glows under UV light.

Croxsons will display its range of premium spirit bottles and luxury closures, as well as a comprehensive selection of glass packaging solutions for all food and beverage sectors.

DS Smith is presenting a complete range of its cardboard luxury packaging, designed for the wine and spirits, cosmetic products and perfumes, and delicatessen consumer goods markets.

Register free to attend here

For further information, visit the Packaging Innovations or Luxury Packaging London websites or via the show team on +44 (0)20 3196 4300 or PackagingUK@easyfairs.com.

12 September 2017 - Sam Coyne The Drinks Report, news editor