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Disaronno wears Missoni

For the fifth consecutive year, the Italian liqueur from Illva Saronno is presented in an exquisite limited edition bottle, this time designed by famous Italian fashion house Missoni.

The zig-zag design sleeve envelops the bottle and turns it into a collector's item, a perfect gift for those who are fashion savvy and love Disaronno. The collaboration between Disaronno and Missoni also sees the creation of six limited edition mini bottles, available in packs of three.

The Disaronno Icon editions are proven success stories in travel retail and the Missoni version has already been listed with retailers across the Americas, Europe and the Gulf, including Heinemann, LS Travel Retail, Paradies Lagardère, Dubai Duty Free and various cruise lines including Carnival, Royal Caribbean, Celebrity, Holland America and Disney (on-premise).  The limited edition bottle will be supported by high visibility merchandising, and exciting in store activations.

Domenico Toni, international sales director Illva Saronno, comments: “All the Disaronno icon bottles have proved phenomenally successful in travel retail and we’re confident that the new Missoni version will be equally well received. We’ve secured some key airport listings already, particularly in the USA - including JFK, Boston, Chicago, Dallas, Newark, Orlando, and Fort Lauderdale – as well as numerous cruise and ferry lines including the Navi Costa and P&O Ferries. We’re looking forward to receiving both existing and new customers on our wonderful new terrace in Cannes where they can see the new bottle and join us for signature cocktails throughout the week.”

The Icon project celebrates its fifth anniversary, and once again sees Disaronno paired with an Italian fashion brand. After its previous editions with Moschino, Versace, Cavalli and Etro, the project continues to support the charity Fashion for Development, sponsored by the United Nations. This year, Illva Saronno will donate part of the proceeds of sales to assist in providing a tangible contribution to the development of the numerous humanitarian efforts in Africa.

The exclusive limited edition will be on sale worldwide from October and can be seen at TFWA World Exhibition & Conference on Illva Saronno’s new stand Bay Village B19. Guests at the Frontier Awards can also enjoy Disaronno cocktails at its sponsored pop-up bar.

Created for the limited edition, the Disaronno Wears Missoni Sour cocktail mixes the distinctive taste of Disaronno with lemon, grenadine and blue curaçao.

26 September 2017 - Felicity Murray The Drinks Report, editor-in-chief