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MBWS brings new look Sobieski to Cannes

Marie Brizard Wines & Spirits (MBWS) returns to Cannes for this year’s TFWA World Exhibition & Conference with a full portfolio of products including a new makeover for Sobieski Vodka (Blue Village D12).

Sobieski is 100% pure rye Polish vodka which is described as having an authentic, rich taste and a silky finish thanks to the high quality of the rye grain used in its production.  It has seen continuous growth since its international launch in 2001 and has received many prestigious awards The new look Sobieski presentation will be joining the MBWS travel retail offer that features Marie Brizard liqueurs, Gautier Cognac, SHOTKA, and William Peel Blended Scotch whisky.

MBWS global travel retail director Kevin Baker says the brand portfolio is beginning to “make progress in travel retail against the continuing back-drop of a tough trading environment. We have succeeded in gaining a number of new listings, most notably Lagardère with William Peel Blended Scotch whisky and Marie Brizard L’Originale Anisette, and are encouraged by their progress,” he says.

“We will also feature our Marie Brizard signature cocktails to guests at the Frontier Awards on Wednesday 4th October and all are welcome to try something new and different!”

Baker is looking forward to discussing brand developments with current and future customers in Cannes. “TFWA WE is an important showcase for Marie Brizard Wines & Spirits. We have some great brand stories to tell, with real relevance to travel retail. It’s a vital week for us as part of our ongoing strategy to invest in the global travel retail channel.”

2 October 2017 - Felicity Murray The Drinks Report, editor-in-chief