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Tullamore DEW reveals XO Caribbean Rum Cask

William Grant & Sons released Tullamore DEW XO Caribbean Rum Cask Finish. Starting with the original triple distilled Irish whiskey, this edition has been finished in barrels previously used to age Demerara rum.

Tullamore DEW XO Carribbean Rum Cask Finish has been inspired by the brand’s new global advertising platform, The Beauty of Blend. As one of the only brands to insist on a triple blend of all three types of Irish whiskey, the campaign aims to challenge preconceptions about how whiskey is made, as well as championing the ways in which cultural diversity and social inclusion can inspire creativity and new experiences.

While the earliest records of whiskey making are found in Ireland, what is less well known is that the Irish also played a role in the early development of rum in the Caribbean. In the 16th and 17th centuries more than fifty thousand Irish emigrants arrived in the ‘West Indies’, where it is believed their experience of whiskey distilling became blended with local expertise, playing an instrumental role in the inception and growth of the Caribbean rum business.

Reflecting this history, the product packaging is inspired by antique Caribbean trade maps, passport stamps and travel journals. The Tullamore DEW XO Caribbean Rum Cask Finish pack is designed to stand out among whiskeys and emphasize the blending of Irish heart with Caribbean soul.

John Quinn, global brand ambassador for Tullamore DEW, says: “At our Tullamore Distillery, we are constantly experimenting with our whiskey making. Tullamore DEW XO Caribbean Rum Cask Finish was just one of many trials inspired by our work on the Beauty of Blend, but immediately stood out to our whiskey makers as being something truly special.”

He continues: “Many styles of Caribbean rum were tested, but carefully selected first fill XO Caribbean rum casks, previously used to age Demerara rum, imparted distinctive sweet tropical fruit and warm spice flavours to our original blend. The combination of Irish heart and Caribbean soul balance beautifully.”

Bottled at an ABV of 43%, Tullamore DEW XO Rum Cask Finish is a triple distilled, triple blend, triple wood matured, Demerara rum cask finished whiskey, available to purchase in select outlets around the world from an RRP of US$29.99.

9 October 2017 - Sam Coyne The Drinks Report, news editor