Greenall's Sloe Gin given new recipe and look

Quintessential Brands' Greenall’s has launched a new look and recipe for its latest Greenall’s Sloe Gin expression.

With flavoured gins increasing in popularity, Greenall’s is launching its take on sloe gin, with a new recipe and bottle, in line with the brand’s recent repackaging, available to operators in the on-trade and off-trade now. 

G&J Distillers master distiller, Joanne Moore, has selected the traditional flavour of sloe berries using Greenall’s eight botanicals and bottled at 26% ABV.

The premium addition to the Greenall’s range will be available in the UK in a 70cl format and to markets worldwide from November 2017.
 
Joanne Moore, master distiller for Greenall’s, comments: “We’re delighted to be offering our latest Greenall’s expression. With sloe gin being the original flavoured gin, and G&J Distillers being the UK’s original gin distillers, sloe gin has a particular importance for us due to our shared heritage.  With its beautiful colour and delicious taste, Greenall’s Sloe Gin is the perfect addition to our range of Greenall’s expressions.”

13 October 2017 - Sam Coyne The Drinks Report, news editor