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El Jimador releases Day of the Dead bottle

El Jimador tequila has launched a limited edition Day of the Dead bottle in Waitrose and Asda stores across the UK. The bottle design covers both its Blanco and Reposado expressions.

The launch comes in response to growing interest for celebrating Mexico’s Day of the Dead (Día de los Muertos) on 2 November 2017

The limited-edition packaging has been designed in collaboration with David Lozeau and features the vibrant colours synonymous with the day-long celebration. David Lozeau is highly regarded for his expressive skeleton characters and puts a modern twist on traditional Day of the Dead iconography.

The new design rolled into Waitrose on 4 October and will be available in Asda from 21 October, across the two 70cl bottles. With an RRP £20, both expressions will for a limited time only, be available on promotion.

18 October 2017 - Sam Coyne The Drinks Report, news editor