Diageo introduces Ketel One Oranje to UK

Diageo Reserve has introduced Ketel One Oranje to the UK market. The addition to the Ketel One Vodka range infuses vodka with natural oils from Valencia and Mandarin oranges.

With a history in distilling spirits for over 325 years, the Nolet family – the experts behind the Ketel One Oranje – are known for attention to detail. Using their knowledge and history of distilling, each final production of Ketel One Oranje, is personally approved by a member of the Nolet family before bottling.

Nick Temperley, head of Diageo Reserve GB, comments: “The launch of Ketel One Oranje is a reflection of the continued demand for new and innovative variants in the super-premium vodka category. As a whole the category remains hugely popular, with recent growth in the total trade – up 18% in volume and 14% in value. Ketel One Vodka is leading the way, significantly outperforming the category, up 57% in volume and 45% in value over the last year.”

Available throughout the UK in the on and off-trade, Ketel One Oranje is 40% ABV and has an RRP of £27 for 70cl.

30 October 2017 - Sam Coyne The Drinks Report, news editor