Patrón releases limited edition litre bottles

Patrón Tequila has announced that it will release its Patrón Silver tequila in one litre limited edition bottles.

This third in a series of collectible large-size bottle designs, it has been inspired by Mexico’s tradition of vibrant ceramic and textile folk art.

The brightly colored pewter bottle label on this year’s special edition release features Patrón’s bee design and depicts elements of Patrón’s production process, including renderings of the native Weber Blue Agave from which Patrón is created, the sharp axe used to chop agave, and the tahona stone which crushes the cooked agave to begin the fermentation and distillation process.

The bottle is topped with a metallic stopper, mirroring the detailed aesthetic of the label, and is packaged in a green gift bag, reminiscent of Patrón Silver’s signature box.

Lee Applebaum, global chief marketing officer at Patrón Spirits says: “Patrón is always one of the most-gifted spirits during the holidays and our limited-edition large size bottle has become something that people look forward to every year, both as a gift for someone special, and for holiday entertaining. The distinctive label design of this year’s bottle – influenced by our rich Mexican tradition of crafting artisanal tequila – offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits.”

The Patrón Silver One-Liter Limited Edition bottle is available at fine spirits and liquor retailers across the US for the suggested retail price of $59.99.

6 November 2017 - Sam Coyne The Drinks Report, news editor