Bombay Sapphire launches 2017 gift boxes

Bacardi Limited has launched its Bombay Sapphire limited edition seasonal packaging. The pack features cut-out detailing inspired by the gin's botanical location and is coloured in the brand's traditional blue.

The gift boxes feature either a 70cl bottle of Bombay Sapphire or Star of Bombay.

The packaging will come in two formats; premium card which will be available at grocery outlets, and a light-weight metal available within department stores and via e-commerce, such as Harvey Nichols and Ocado respectively.

Jon Sampson, Bombay Sapphire country brand manager, says: “We are delighted to share a new limited-edition offering with our customers for the festive period. Taking inspiration from the exquisite botanicals that are hand-selected by Bombay Sapphire’s master of botanicals, Ivano Tonutti, to create our perfectly balanced gin, the limited-edition gift pack highlights the premium nature and positioning of our gins.”

7 November 2017 - Sam Coyne The Drinks Report, news editor