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The Whisky Exchange reveals festive plans

Online retailer The Whisky Exchange has extended its Perfect Measure range of sample bottles to include baubles and crackers for the festive season.

The Perfect Measure baubles, a transparent sphere speckled with snowflakes containing a 3cl Perfect Measure sample, will be available as a trio at £27.95 or a single at £9.95. They will include a selection of whiskies, gins, rums and vodka.

There are two options of Perfect Measure crackers – either a set of six whisky-filled crackers including drams from Bowmore and Tomintoul, or a set of six measures of various spirits including Spytail rum and Whitley Neill gin.

The look and feel of the new products has been created by The Whisky Exchange’s creative director, Raj Chavda.

The Whisky Exchange buyer Dawn Davies mw, comments: ‘We launched our Perfect Measure range of samples and tasting sets last year to answer the consumer’s desire to discover and learn more about whisky and other spirits, while also making rarer and more expensive liquids accessible to everyone. Our single baubles are ideal Secret Santa presents or stocking fillers, and the crackers are an extra present for everyone at the table.’

This Christmas also sees the launch of an exclusive online personalisation service with Johnnie Walker at Users can upload a picture of their own to be printed on the label of the bottle – the perfect gift for commemorating a special moment, memory or person.

The service is free of charge and available on bottles of Johnnie Walker Gold Label, Johnnie Walker Double Black and Johnnie Walker Green Label.

Both the Perfect Measure cracker and baubles, and the Johnnie Walker service are available online at

13 November 2017 - Sam Coyne The Drinks Report, news editor