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Jack Daniel's unveils Red Dog Saloon in the UK

Brown-Forman's Jack Daniel's has launched its special edition bottle of its Jack Daniel's Red Dog Saloon, in the UK at Asda stores.

The new launch celebrates the 125th anniversary of the Red Dog Saloon, a  bar opened by Mr Jasper ‘Jack’ Newton Daniel in Lynchburg, Tennessee, in 1892.

Jack Daniel’s Red Dog Saloon offers consumers a twist to the Jack Daniel’s Tennessee Whiskey and is 45% ABV.

Packaged in a premium gift box, the special edition bottle (70cl) is available in Asda stores nationwide with an RRP of £30.00, and can also be purchased through the Jack Daniel’s Store.

Ffion Fitzgerald, marketing manager, Jack Daniel’s UK, comments: “We are thrilled to launch our newest special edition bottle and bring to life the legendary story of the Red Dog Saloon. This is a bar which is shrouded in mystery, yet played a leading role in Jack Daniel’s history. It became a place where friends of Jack could come together, listen to Mr Jack’s Silver Cornet Band and enjoy his fine sippin’ whiskey, something which consumers still enjoy more than 150 years later.”

19 November 2017 - Sam Coyne The Drinks Report, news editor