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Whitbread releases coffee infused beer; 1742

Whitbread is celebrating its 275th anniversary with the release of a limited-edition coffee infused beer called 1742.

The beer has been made with Costa's Mocha Italia beans with just 5,000  bottles available at select Premier Inns across the UK.

Combining its coffee roasting with its brewing heritage, 1742 will be Whitbread’s first beer since it turned off the taps in 2000. Partnering with Black Sheep Brewery, Whitbread has created a coffee stout using WGV, one of Whitbread’s original hops.

Marking the year Whitbread was born, 1742 is a beer that tells a story, from Samuel Whitbread’s beginings as a brewer in London, to becoming the third oldest company in the FTSE 100. Built on a history of innovation, Whitbread was the first brand to pair beer with food, and use celebrities in its advertising campaigns. Whitbread bought Costa Coffee in 1995.

Alison Brittain, Whitbread chief executive comments: ”275 years is a huge milestone for Whitbread, it’s an occasion to celebrate our heritage, history of innovation and most importantly, the people – our 50,000 employees – who make it what it is today. As a company that has evolved with consumer tastes and trends, 1742 seemed the perfect way to both tell our story and celebrate.”

Gennaro Pelliccia, Costa’s master of coffee comments: “What better way to celebrate Whitbread’s rich history of innovation, than by combining our past brewing expertise with the nation’s favourite Costa Coffee Mocha Italia blend? 1742 celebrates the current growth and trend of coffee and craft beer – offering a smooth and creamy coffee flavoured beer with a touch caramel. It’s a truly unique drink that I’m excited for customers to try. Cheers to Whitbread!”

11 December 2017 - Sam Coyne The Drinks Report, news editor