Jack Daniel's Gentleman Jack gift pack revealed

Brown-Forman has revealed the seasonal gift pack for its Gentleman Jack expression.

The packs will be available nationwide in Tesco, Sainsbury's Waitrose and via the producers online store.

The Gentleman Jack gift pack is presented in a sophisticated, black box with a sliding draw concealing the bottle inside. The design has been chosen to reflect the personality of a whiskey connoisseur; refined, stylish and elegant. 

Ffion FitzGerald, marketing manager, Jack Daniel’s Tennessee Whiskey says: “In today’s crowded market, with shoppers making the majority of their choices at the point of purchase, the importance of standing out from the crowd is crucial. Christmas, the peak gifting season, is vital when it comes to whiskey sales and this seasonal gift pack allows us to offer consumers a new way of purchasing Gentleman Jack as a gift.”

14 December 2017 - Sam Coyne The Drinks Report, news editor