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Johnnie Walker bottle for Chinese New Year

In celebration of Chinese New Year, Diageo Global Travel has released its Year of the Dog limited edition bottle for Johnnie Walker Blue Label.

Johnnie Walker has introduced the fifth instalment from the annual limited edition series for Johnnie Walker Blue Label.

This year’s design takes inspirations from the bond between man and dog, created in collaboration with Taiwanese artist, Page Tsou. In 2018 the Chinese New Year Design will follow the Striding Man around the world as he celebrates with lanterns, fireworks and dancing dragons.
Page Tsou says: “It is an honour to have been commissioned to create the Johnnie Walker Blue Label Year of the Dog bottle. The precious design consists of a total of four dogs all chosen for their special meaning in Asia. This unique design tells the story of Johnnie Walker’s Striding Man and a loyal companion as they journey around the world bringing prosperity and rejoicing in the arrival of the New Year. The design also contains various symbols of wealth and prosperity making this bottle extremely unique and the perfect gift to give this Chinese New Year.”
Dayalan Nayager, managing director, Global Travel says: “During this festive period it’s wonderful to be able to provide whisky consumers with a gift that is luxurious and unique from such an iconic whisky brand. The exquisite design of the Chinese New Year bottle will help to engage new consumers and reward existing ones with a limited edition collectable from Johnnie Walker Blue Label to mark this special time of year.”
The Johnnie Walker Blue Label Year of the Dog Limited Edition bottle is available now in selected travel retail outlets globally, retailing at £175 RRP for a 1 litre bottle.

2 January 2018 - Sam Coyne The Drinks Report, news editor