Pinkster gin reveals Valentine's Day bottle

Pinkster gin has released a limited edition bottle celebrating Valentine's Day.

The bottle features a love heart label, with the strapline 'Let the love be gin.'

Will Holt, marketing director at Pinkster, says: “Following the success of last year’s special edition, contributing to a 335% sales uplift on the previous year, we needed no convincing to wear our heart on our sleeves once again.

The limited edition bottling run for the 70cl bottle (£35 RRP) has been capped at 5,000. Supporting marketing activity includes a New Year price promotion with Matthew Clark, trade press advertising, themed Valentine’s cocktail serves, and the release of a 60 second, ‘raspberry romance’ stop-motion animated video.

Holt adds: “On the basis the world’s largest spirits company launched a pink gin last year, we reckon it’s fair to say that there’s real momentum in this burgeoning sub-category. Pinkster offers a premium drinking experience, with a quirky flavour profile, all packaged up with eye-catching design. What better time to drink pink than at Valentines?”

9 January 2018 - Sam Coyne The Drinks Report, news editor