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Beattie's redesign Farm Crafted Potato Vodka

Beattie's Distillery of Alliston, Canada is refreshing the look of its Farm Crafted Potato Vodka with the help of Saxco Canada.

Martin Halle, account manager Saxco Eastern Canada says: “Our role was to help Beattie’s create a beautiful new package with an attractive overall appearance and a distinctive shelf prominence which is commensurate with the vodka’s premium quality, silky smooth finish and unique taste. We tried to make it as turnkey as possible and bring it all together on time and within budget parameters.”

Halle worked with Liz Beattie, chief operating officer of Beattie’s Distillery and its in house graphics design and product team to bring the new package into the Canadian marketplace.

Saxco Canada sourced and supplied a 750 ML private mold tapered flint bottle with a medium neck, rounded shoulders and a thick bottom. The Beattie’s name was embossed in the front of the bottle.

Saxco also provided a walnut coloured wood top synthetic cork assembly. It also sourced and supplied a decorative hang tag which over-fitted the neck adding to the bottle’s appeal.

Beattie’s provided a multi-colored front label accented in black, red and green type and a colourful tamper evident seal to finish off the refreshed new package. The labels and tamper evident seals were sourced through ASL of Vaughan, Ontario.

Liz Beattie, COO of Beattie's says: “Our goal was to create a heightened interest for our premium Farm-Crafted Potato Vodka by giving it an attractive new and refreshed image for an increased notoriety among our target audiences. We’re trying to attract wider attention from Vodka connoisseurs in the 25 to 49-years age range who enjoy urban and suburban living with a finer appreciation of better quality products.”

“Making our vodka is a difficult process. We peel every single potato to make sure we only mash the heart of the vegetable. We then distill our own spring water to remove any impurities that may occur. We are so confident in the quality of our potatoes, our master distiller and our equipment, we need only to distill it once. We also only filter our product once. Our Potato Vodka is the only gluten free vodka available.”

The Beattie’s premium Farm-Crafted Potato Vodka is 40% ABV and is being distributed in Ontario, Manitoba, Alberta and New Brunswick in Canada. Cost for a 750ml size is $34.95 (Canadian dollars).

16 January 2018 - Sam Coyne The Drinks Report, news editor