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Champagne Lanson reveals limited edition design

Champagne Lanson is to release a limited edition design of its Rose Label Brut NV Rosé bottle to travel retail.

The new bottle, said to beinspired by London’s Shoreditch district, will be released in time for Valentine’s Day.

The new Rose Label “A Message in the Bottle” limited edition showcases a  ‘tag concept’ which uses a variety of ‘graffiti’ style markings – designed to describe the bottle’s contents.

Champagne Lanson describes its design concept as ‘A Message In The Bottle’ and believes it brings to life its style and slogan: ‘The Perfect Start’.

Champagne Lanson says it has chosen its traditional pink for the bottle specifically to appeal to those customers in search of something original for Valentine’s Day.

The new limited edition will be launched in Frankfurt and Brussels Airports on Valentine’s Day and will be available in Paris Airport’s springtime Cherry Blossom shopping event from 13 March until 23 April.

Olivier De La Giraudière, travel retail director, Champagne Lanson says: “Made using the traditional method since 1760, the multi-award-winning Champagne Lanson Rose Label Brut  NV Rosé is as delicate as it is fresh. With soft pink hues and the subtle aroma of roses, it has a lingering finish filled with summer berry notes. Aged for at least three and a half years, its signature mouthwatering taste makes it the ‘Perfect Start’to any occasion. This style of Champagne deserves the ultimate bottle, and this is what we believe we have produced with this new limited edition ‘A Message In The Bottle’ concept. It is the perfect combination of innovation and trend, making it ideal for younger consumers; a demographic we really want to tap into and gain their brand loyalty, as well as appeal to our loyal customer base.”

17 January 2018 - Sam Coyne The Drinks Report, news editor