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New bottle design for Scottish gin Caorunn

Inver House Distillers' premium gin brand Caorunn is set to release a new British made bottle.

The company claims that its new bottle represents the five natural Scottish botanicals which surround the Speyside distillery and are hand harvested by Carounn’s gin master, Simon Buley.

The decanter’s pentagonal shape and five-pointed asterisk base, a nod to the Caorunn’s locally foraged botanicals, have been redefined.

With an emphasis on Caorunn’s character and modernity, the bottle’s re-design was accomplished by the design agency, JDO.

Group creative director at JDO, Ben Oates was tasked with evolving the five pointed shape to encapsulate the Scottish Highland heritage with a contemporary edge. Graphics specialist, Ray Smith focused on enhancing Caorunn’s craftsmanship through embossed details.

Production director, James Davies used contemporary labelling techniques with traditional craftsmanship by adding tactility through raised gloss varnishing, profiling the red asterix and placing it proudly at the top of the new 3D structure.

Rachael Engley, glass producer at Allied Glass, in Knottingley, West Yorkshire says she is very pleased with the thought provoking production, particularly ‘its exquisite colour’.

The signature for Simon Buley is printed on each bottle of Caorunn to reflect that he alone oversees the entire craftsmanship process for each vessel.

Simon comments: “I am proud to see Caorunn showcased within such an exquisite bottle. The design has taken into consideration the Celtic botanicals foraged on the hills around Balmenach Distillery and how Caorunn is infused in the world’s only working Copper Berry Chamber. The care and attention of the spirit and bottle sets Caorunn apart.”

21 January 2018 - Sam Coyne The Drinks Report, news editor


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