RSS Feeds

Advanced search

You are in:


Opihr reveals Alex Thomson as global ambassador

Quintessential Brand's Opihr Gin has unveiled British sailor Alex Thomson as its global ambassador, as part of a campaign titled Spirit of Adventure.

The partnership was announced by Thomson and Opihr brand owner, Quintessential Brands, at the London Boat Show at ExCel, in South-East London, attended by sailing enthusiasts from across the world. 

Thomson, who is the fastest Briton to sail solo, non-stop around the world on a monohull, will be working with Quintessential Brands to raise consumer awareness of Opihr and the brand’s links to maritime adventure and discovery.

Thomson is the first ambassador for Opihr.

Talking about the partnership, Thomson comments: “I am really excited to partner with Opihr Gin as there is a strong connection of adventure between Opihr, inspired by the Ancient Spice Route, and my sport of extreme offshore sailing – both of which journey through the oceans. I am looking forward to working with Opihr, a successful and ambitious brand, and together, we want to encourage people across the world to challenge themselves and embrace adventure!”

Mike Salmon, chief marketing officer for Quintessential Brands, says; “Maritime adventure and discovery is at the very heart of Opihr and Alex Thomson personifies the brand’s Spirit of Adventure. Alex is a true inspiration and a fascinating character with great stories of his time at sea. We’re thrilled to be supporting him as he prepares for his next big solo race and we’re delighted to be working with him to bring Opihr’s Spirit of Adventure to life for a wider audience in the year ahead.”

Opihr will also continue to bring the Spirit of Adventure to life for consumers in the UK through its association with yachting company, Sunsail UK, culminating in high profile activation at Cowes Week, which takes place in August each year. The campaign will also engage discerning consumers through PR and digital media activity throughout the year.

26 January 2018 - Sam Coyne The Drinks Report, news editor