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Diageo reveals new design for Tanqueray Rangpur

Diageo has unveiled a new look for Tanqueray Rangpur, while announcing that it will extend distribution into new markets.

Tanqueray Rangpur is named after an exotic lime originating in India and was originally launched in 2006.

It is now available in Brazil, Australia, Colombia and Greece.

To celebrate this announcement, a new bottle design will also hit the shelves across all markets. Through citrus imagery as well as a delicate, Raj-inspired, border in classic Tanqueray green, it tells a visual story of its signature ingredient, Rangpur, a lime which originated from India. For the first time it also introduces the signature of the brand’s founder – Charles Tanqueray.

Tanqueray global marketing manager, Joanna Segesser says: “It’s an extremely exciting time for gin. It’s a category which is growing at a phenomenal rate with Tanqueray at the forefront. This is the reason why we are refreshing the look and extending the reach of Tanqueray Rangpur into new countries.

“Like our founder, who searched the globe for the perfect ingredients, we believe that ‘It’s what you put in’ that matters and Tanqueray Rangpur is no different. Distilled with rare Rangpur limes, the result is a distinctive zesty flavour.”

“Our new look bottle reflects this rich heritage and its exotic flavour, while paying homage to the ultimate gin pioneer – Charles Tanqueray.”

Tanqueray Rangpur has an ABV of 41.3%

12 February 2018 - Sam Coyne The Drinks Report, news editor