William Grant & Sons' has revealed its latest brand activation for the blended Scotch whisky Monkey Shoulder – a 2,400 gallon cocktail shaker, functioning as a cement mixer named The Monkey Mixer.

It will visit select cities in the US, beginning with its debut at Arizona Cocktail Week (February 17-19).

Monkey Shoulder’s US ambassador, Seb Derbomez and brand associate, Tobias Schopf, will present the cocktail shaker to attendees.

Seb Derbomez, US Monkey Shoulder Ambassador says: “Many consider whisky sacred and precious. Many take their cocktails very seriously. We respect that, but believe people should play with their whisky, and enjoy the experience. Monkey Shoulder is an award-winning whisky that is made for mixing, and we are dedicated to sharing the joy and wonder of what a whisky cocktail experience can be with people across the country. The Monkey Mixer is a great vehicle to share this message in a big and unmistakable way.”

The Monkey Mixer:

• The capacity for the “Mixer” is the equivalent of 123,000 bottles of Monkey Shoulder
• The Mixer is over 27 feet long, 13 feet tall and 8 feet wide 
• The mixer is powered by a 5000 watt Cummins Onan diesel commercial generator
• The sound system packs over 2000 watts of power and includes:
  • 2 x 500 watt JL audio amplifiers
  • 1 x 1000 watt JL audio amplifier
  • 4 x 7.77” JL audio midrange speakers
  • 2 x 13” JL audio subwoofers
  • 1 x 18” Dayton audio subwoofer 

Derbomez continues: “For this first event, we’ve chosen to offer the Mixed Up Monkey cocktail, a mixture of Monkey Shoulder, mint syrup, soda, and lemon juice chosen for its universality and its playfully fun use of the whisky. With this cocktail you can see just how mixable Monkey Shoulder really is – a truly cheeky addition to any cocktail!” 

“I can’t wait to share Monkey Shoulder, The Monkey Mixer, and this experience with mixologists and cocktail enthusiasts as we travel to some of the country’s top spirits events this year. Of course, we take safety and responsibility very seriously, so driving time and cocktail time will always be separate – as they always should be. We encourage all to imbibe responsibly always, and never drink and drive.”

Following its Arizona debut, The Monkey Mixer will travel to select cocktail festivals and other locations in the USA throughout 2018.