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Teichenné updates liqueur bottles

Teichenné has unveiled a new look for 2018. The liqueur, available in seven flavours; Peach, Green Apple, Vanilla, Chocolate, Butterscotch, Strawberry and Raspberry, now has a sleek frosted bottle, designed in collaboration with bartenders.

Speaking about the bottles, Marc Teichenné, general director, says: “Teichenne is perfect for creating old classic cocktails as well as exciting new serves. We created this liqueur with premium tastes in mind, using the richest ingredients to help it bring to life some of the finest cocktails around the world. And this is why Teichenné really is the discerning bartender’s choice.

“These new bottles, we feel, now really reflect the quality and craftsmanship of the liquid inside the bottle.”

With a smaller base to take up less room on back bars and in speedrails, the bottles also have a longer neck which not only makes them prominent to the consumer, but also provides a better, larger space for gripping and pouring for bartenders.

Available in the on trade, the liqueur has an ABV of 17%.

Jen Draper, head of marketing at Global Brands, Teichenné’s UK distributor, adds: “The fresh new look is designed to capture the attention of both bartenders and consumers alike. By working with the Teichenné family, we really understood the family’s story and therefore the heritage and provenance of the brand. From there, we were able to create a bottle that worked in the modern world, while making sure that it expressed its rich, craft history.”

21 February 2018 - Sam Coyne The Drinks Report, news editor