Irish Distillers adds to Jameson Bitters range

Irish Distillers' Jameson Irish whiskey has unveiled Jameson Wild Seaweed Bitters.

The bitters showcase wild dillisk seaweed, which has been hand-harvested from Long Rock, County Sligo, before drying naturally on the shores of the Wild Atlantic Way by Damian Melvin, a second generation seaweed harvester.

The cocktail ingredient is the second release in the Jameson Bitters range, which was first launched with Jameson Wild Sloe Berry Bitters in 2015.

Developed by Dave Quinn, master of whiskey science at Midleton Distillery, Jameson Wild Seaweed Bitters is a highly concentrated infusion of Jameson Irish whiskey, a variety of herbs – including cinchona, wormwood, ginseng and gentian – and wild dillisk seaweed. The result is a well-balanced bitters, bottled at 46% ABV.

Brendan Buckley, strategy, insights, innovation and prestige whiskeys director in Irish Distillers says: “It’s no secret that part of Jameson’s success in the US and around the world has been down to strong brand advocacy among the world’s best bartenders, and we are committed to developing exciting new concepts that ignite the creativity of these industry leaders. Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market."

Jameson Wild Seaweed Bitters will be available to buy from Jameson Distillery Bow St. in Dublin, the Jameson Distillery, Midleton and online at www.jamesonwhiskey.com.

27 March 2018 - Sam Coyne The Drinks Report, news editor