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Singleton Malt Master's Selection released

The Singleton Malt Master's Selection has been released by Diageo Reserve.

The Singleton Malt Master’s Selection is said to be a sweeter take on the classic Speyside style used in The Singleton of Dufftown 12 Years Old, with a greater proportion of refill wood allowing the sweet, yet refined distillery character to shine through.

To celebrate the launch of The Singleton Malt Master’s Selection, the whole core range has been refreshed including the 12, 15 and 18 years old. The distinctive packaging, which takes its inspiration from a 19th Century hip flask blown from blue glass, includes the batch number, Master Blenders signature and tasting notes to help consumers navigate the single malts category, while the traditional cues provide reassurance and confidence of choice. 

Nick Temperley, head of diageo reserve GB comments: “The Singleton Malt Master’s Selection is an exciting new addition to the Singleton range. Consumers are becoming more knowledgeable, they’re looking for new liquids to try and are genuinely interested in craftsmanship. And the trade are itching to experiment with new liquids. The Singleton Malt Master’s Selection with its sweeter notes and delicate flavour will appeal to those new to the category whilst still complementing the collection – sitting well with our existing fans and loyal whisky drinkers.’’ 

“We’ve seen the premium malt whisky category grow by 9.9 per cent in volume and 6.5 per cent in value and I predict it’s going to be a good year for malts. The rebrand of the 12, 15 and 18 years old will also create a strong standout for the collection on-shelf and we are excited that we’ve been able to develop a look and feel for the packaging that is just as good as the liquids inside. I’m confident the new selection will do well and we look forward to hearing the feedback from the trade.” 

The Singleton of Dufftown Malt Master’s Selection is bottled at an ABV of 40% and will be available on and off-trade from May 2018 RRP of £30.

1 May 2018 - Sam Coyne The Drinks Report, news editor