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Williams appointed to Travel Retail at WGS

Matthew Williams has been appointed by William Grant & Sons as its regional director for Asia Pacific Global Travel Retail.

Matthew’s previous role at Amer Sports Corporation as regional sales director (VP) Asia Pacific saw him responsible for leading the sales and GO TO Market function across Asia Pacific.

Prior to that, Matthew held various commercial leadership roles with Diageo across its Australian, UK, Global and Asia Pacific business units – most recently as commercial director at Shui Jing Fang in Chengdu, where he had  success in turning around the fortunes of the Baijiu brand.

“I am absolutely delighted to be back in the spirits business and could not ask for a more dynamic, innovative and exciting company to be working with than William Grant & Sons,” Matthew says. “Travel retail is a new channel for me but I am confident that my skill set will enable me to bring fresh thinking to the table. I am very much looking forward to my new role with William Grant & Sons and very pleased to be back in Singapore” he adds.

Matthew reports directly to Ed Cottrell, WGS managing director, who comments: “We are absolutely delighted to have Matt join the team. His impressive résumé gives me the utmost confidence that he will prove to be a strong contributor to our Travel Retail business as well as a valuable member of my Senior Leadership Team.”

Matthew has been part of WGS since January 2018.

1 May 2018 - Sam Coyne The Drinks Report, news editor