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Valentine Distilling Co redesigns bottles

Valentine Distilling Co will update its bottle design to better reflect its recent awards-success.

After researching, via several focus groups, Valentine Distilling says that it found that consumers look for a bottle that embodies a high-quality drinking experience. The consistent theme that Valentine heard was the quality of the product far exceeded the branded look that sat on retail shelves.

The new design features vertical ridges around the bottle, which adds a touch of class to the look and feel consistent with the world-class taste of what’s inside. The re-designed label is a classic white with light, wavy horizontal lines in the background.

The decision to tone the bottle to a more classic look allows the eye to be drawn to this stand-out design on the grocery or liquor store shelf.  

Rifino Valentine, owner, says: “We are the top vodka product in the industry. Those who know us, know our products rate among the best in the world, so we made the choice to look the part, too."

As the bottle hits retail shelves, consumers will notice Valentine’s brand icon, Belle, still included in the redesign. Valentine says tha Belle represents a staple of the brand, as she pays homage to an era of American history, the 1920s through the 1940s, during a time when Detroit was known as the Paris of the Midwest. Belle’s look reflects the work of the Peruvian artist, Alberto Vargas.   

26 May 2018 - Sam Coyne The Drinks Report, news editor