Kopparberg adds to KopparKeg range

Swedish based cider producer Kopparberg has added to its Summer line-up, with the launch of Sweet Apple, part of its KopparKeg range.

Providing five litres of the brand’s Sweet Apple cider on draught, this latest addition will join other variants from the ‘KopparKeg’ range – Strawberry & Lime and Mixed Fruit – on supermarket shelves from June to August 2018.

Sweet Apple is the latest flavour to join the brand’s premium fruit cider portfolio; launching in 500ml bottles in November last year. The new shareable keg is available exclusively at Asda from 4 June until the end of July.

Rob Salvesen, senior marketing manager at Kopparberg comments: “The KopparKeg launched in 2016 as an innovative and easy way for consumers to enjoy and share our refreshing fruit cider throughout the Summer. With the addition of Sweet Apple, we’re looking forward to being able to offer even more options for doing just that as the warmer months truly set in.”

5 June 2018 - Sam Coyne The Drinks Report, news editor