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Butcombe grows team with two appointments

Liberation Group's Butcombe Brewery has appointed two senior managers to support expansion.

John Breading has been appointed as UK sales director at Butcombe. John has a sales background in the UK drinks market, having previously worked for The Beer Seller, Magners UK, and latterly developed a national sales strategy with Frobishers Juices. He will be responsible for Butcombe’s on and off-trade sales, including trade marketing.

Phil Rowsell has also joined Butcombe as operations manager at its new 54,000 square foot distribution centre in Brigwater. The new site has four new projects including a new craft beer production unit, a bottling and kegging line, alongside a beer storage and delivery facility. Phil joins with extensive logistics and project management experience, working as a general manager with DHL Tradeteam. Phil has a customer service background and has worked in partnership with the likes of Molson Coors, Carlsberg, Greene King, and Mitchells and Butlers. In addition, he has worked extensively as a project owner on several large national projects within the drinks industry in recent years.

John Breading, UK sales director at Butcombe Brewery, says: “It’s an exciting time to join Butcombe as the the company marks its 40th anniversary. My role will involve supporting our sales team’s passion for customer care and ensuring our focus is on quality. We plan to build on the brewery’s success in the local beer market, growing our loyal West Country customer base, as well as increasing sales further afield.”

Phil Rowsell, operations manager at Butcombe Brewery, says: “It’s a pleasure to take on the challenge of running Butcombe’s new distribution centre. The site will allow us to increase our production to keep pace with growing demand and serve our customers more effectively at a lower cost. Butcombe intend to reinvest the savings into the development of the Butcombe beer brands to secure our future growth.”

5 June 2018 - Sam Coyne The Drinks Report, news editor