Appartement 103 designs for Ron Colonial

A new visual identity and packaging has been created by Appartement 103 for Ron Colonial.

Born in 1953, in Guatemala, Colonial is a rum that combines the process of Guatemalan rums and infusion of vanilla beans, fresh prunes and sun-dried raisins – all ingredients from the town of Antigua. With an outdated image, Industrias Licoreras de Guatemala spotted the opportunity to reconnect the brand with its consumer base, while engaging with new ones.

Appartement 103 design director Marlon Watts says: “With the objective to re-vitalise this iconic brand, Appartement 103's team had the privilege to visit Guatemala, being directly inspired by the city in order to create a visual identity that truly conveys the spirit of Antigua and its people.”

The intertwine play of graphic elements, illustrations and typography reflect the Baroque style of the 18th Century preserved today as ruins which are found all around the city. The strong logo communicates the name with confidence and pride in its origins, while the different elements of the label express the quality and handcrafted appeal that makes this rum so special.

13 June 2018 - Sam Coyne The Drinks Report, news editor