Greenall's launches two gin liqueurs

Quintessential Brands' Greenall's has announced the launch of Green Apple & Hibiscus, and Blood Orange, Fig & Ginger liqueurs, made by its master distiller Joanne Moore.

The launch of Greenall’s Gin Liqueurs is the first move by Greenall’s into the flavoured gin liqueur category.

Greenall’s gin liqueurs have launched in Travel Retail and will be sold exclusively through World Duty Free in June and July before being made available to other domestic markets from August 2018.

Both variants have an ABV of 20% and a RRP of £18.50 / €20 / US$22.

Greenall’s Green Apple & Hibiscus and Greenall’s Blood Orange, Fig & Ginger are presented in a new 50cl bottle size, which the brand suggests is to appeal to new gin drinkers and to encourage established gin drinkers to consider branching out from standard gin and trying something new from a trusted brand. The bottles use coloured glass to evoke the colours of the dominant fruits used in these two variants. The labels also showcase the ingredients, adding further aesthetic appeal.

Rob Curteis, international marketing director of Greenall’s Gin, comments: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin. Had Greenall’s never been made, it’s quite possible the gin category wouldn’t be the success it is today. A pioneer never rests on their laurels though – innovation is key to bringing new consumers into the category and with our long-standing reputation as the original handcrafted British gin, we are excited to be introducing a whole new audience to quality gin with Greenall’s Gin Liqueurs.”

Joanne Moore, master distiller for Greenall’s, adds: “It was important to me that with these new Greenall’s Gin Liqueurs, we gave consumers who are new to gin a great first experience to whet their appetite, giving them a taste of gin, but softening it with a lower ABV and appealing complimentary flavours. We’ve put a lot of care into the development of these liqueurs and I can’t wait to see how they are received by Greenall’s fans – new and old – around the world.”

18 June 2018 - Sam Coyne The Drinks Report, news editor