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Poetic License updates look of Picnic Gin

Independent distillery Poetic License has updated the look of its seasonal Picnic Gin.

Grace Noon, Poetic License marketing manager, comments: “We wanted to evolve the packaging to reflect the unique summer gin drinking occasion that Picnic Gin offers. The new decoration is bright, gives great standout with colours that amplify the strawberries and cream flavours.”

The new bottles launched exclusively into selected Greene King pubs for the month of July. The launch will be supported with social media activity through both Poetic License and Greene King platforms.

Calum Cameron, category manager spirits, Greene King says: “We’re really excited to support this launch which will add to the extensive collection of
premium gins we have on offer. The new bottles will certainly stand out behind the bar. Innovative flavours are becoming increasingly popular and present a big opportunity for gin growth.”

New look Picnic Gin will be available to the rest of the trade from August.

9 July 2018 - Sam Coyne The Drinks Report, news editor