Rémy Martin partners with Matt W. Moore

Rémy Cointreau has invited Matt W. Moore to create the design for its Rémy Martin VSOP Limited Edition, along with an Augmented Reality app.

Rémy Martin has collaborated with the artist on its bottle design with the intention of bringing its craftsmanship into a modern setting. Driven by digital, Matt W. Moore has created a visual narrative for the brand using his iconic "Vectorfunk" abstract graphics to generate new, colourful energy.

Inspired by the Cognac environment, Moore's visual narrative for Rémy Martin introduces a realm of discovery, blending natural elements like grapes and leaves. It inserts subtle clues, inviting the audience into an adventure of movement and mystery. Moore even revisits Rémy Martin's symbolism.

Through augmented reality, consumers are invited to revisit their surroundings by taking on the role of the viewer as well as the artist. ARt means Augmented Reality Tour which will be celebrated in the form of city tours in major cities around the world, from New York and London to Moscow and Shanghai.

It is a brand activation that leverages ARKit technology through an art perspective.

Download the App on Apple Store Remy Martin ARt create your ARt world and share it #ARtbyRemyMartin

Rémy Martin VSOP Limited Edition available from June 2018.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8356851-unique-collab-remy-martin-matt-moore/  

8 July 2018 - Sam Coyne The Drinks Report, news editor