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Foxdenton Estate updates gin design

Foxdenton Estate Gin has revealed a new look for its collection of gin and liqueurs. The design includes an updated label, featuring cues from the brand's heritage.

Foxdenton Estate was founded by the Radclyffe family in 1935 to preserve a small part of England.

Managing director Nick Radclyffe says: “The second half of the year is usually the busiest for us, so to have such strong sales figures this early on in the year is really promising for the business. We are seeing increased orders from stockists which has encouraged rapid growth, which lead us to expand the warehouse space at our headquarters by 30 per cent square footage, to allow more room for storage and production.”

“The redesigned bottles mark a new era for the brand, bringing it into the 21st Century whilst embracing the traditional aspects that the brand had been built on. We have decided to remain using the same traditional recipes and concentrate on creating what we know, and love and I am proud to say that we only make what we enjoy drinking ourselves. We hope that this, combined with the new look, helps us keep Foxdenton Estate alive for another few hundred years!”

To coincide with the launch of the new-look gin bottles, Foxdenton Estate has developed a limited-edition summer flavour; Lemon & Cucumber.

Foxdenton Estate’s collection comprises a variety of fruit liqueurs such as the best-selling Rhubarb, Winslow Plum, Raspberry, Apricot and traditional wild fruits like Sloe and Damson. Foxdenton Estate Gin also produce a London Dry Gin known as Foxdenton – 48% ABV.

The redesigned bottles will roll out across Foxdenton’s portfolio this week.

17 July 2018 - Sam Coyne The Drinks Report, news editor