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Freixenet updates GTR range

Freixenet has added to its travel retail offering with the launch of Pinot Noir Rosé Sparkling. The launch will make its debut at TFWA World Exhibition & Conference.

Phillippe Jamme, global travel retail sales manager says: “Prosecco continues to be a key driver in the growth of the sparkling wine category and the introduction of our Freixenet Prosecco D.O.C G last year has proved exceptionally successful. The uptake in global travel retail has been encouraging, driven both by the reputation of the Freixenet name and the popularity of Prosecco generally and we’ve secured listings with key retailers in Europe, the Middle East and Asia. The introduction of Freixenet Pinot Noir Rosé Sparkling provides a complete offer for our customers and target consumers; which is key for our continued growth this channel.”

Both sparkling Italian wines are presented in the same embossed bottle design, which has been created following consumer research.

Liza Madrigal, marketing director for GTR says: “Freixenet Pinot Noir Rosé is the latest addition to our Premium Italian range, exclusively created for global travel retail. This is a high quality product range, created via extensive research into every aspect from the liquid itself to the packaging. We’re confident that adding this new product to our family of sparkling wines will bring us closer to becoming the number one choice of  sparkling wine for consumers.”

The launch of Freixenet Pinot Rosé Sparkling follows the launch of Freixenet Prosecco DOC and Italian Rosé across domestic markets which include the UK and Scandinavia. 

Madrigal explains: “Our Freixenet Italian Range has had a phenomenal consumer and trade response in key markets and we are working towards achieving the same success rate in GTR."

Freixenet is relaunching its iconic black bottle with the introduction of Cordon Negro Gran Vintage, created for the GTR channel and available from this autumn to all regions.

Madrigal continues: “We recognise the important role that cava continues to play in the sparkling wine category and are confident that the introduction of Cordon Negro Gran Vintage with its new design will help us to maintain our leading position in the GTR channel. While maintaining the elegance of the black frosted bottle, the new design adds new contemporary elements to improve its stand out on shelf.”

10 September 2018 - Sam Coyne The Drinks Report, news editor