Corazón Tequila to be distributed in UK

Hi-Spirits is to distribute the popular Corazón Tequila brand in the UK from September.

A four-strong range of products will be available through the on and off-trade.

The Corazón brand is owned by Sazerac, whose portfolio also spans brands including Southern Comfort, Buffalo Trace, Fireball and Paddy Whiskey.

Corazón is produced for Sazerac by the Casa San Matias Distillery, one of the few family-owned agave estates and distilleries in Los Altos de Jalisco, Mexico. Corazón Tequila is single estate-cultivated, distilled and hand-bottled. The entire Corazón Tequila process comes straight from the heart of its producers.  It is made from 100 per cent blue Weber agave sourced from the Highlands of Jalisco. During its distillation process, oxygen is infused into the tequila after the second distillation.

The four-strong line-up of Corazón Single Estate Tequilas coming to the UK, all at 40% ABV in a bespoke bottle with a distinctive cork cap, includes Corazón Blanco RRP £32, Corazón Reposado RRP £35, Corazón Añejo RRP £40, and Corazón Extra Añejo RRP £50.

Dan Bolton, managing director of Hi-Spirits, says: "Quite simply, Casa San Matias is currently distilling the finest tequilas in the world, and we're delighted to be adding Corazón to our portfolio of brands.

"Tequila is a huge opportunity for the UK spirits market, and with serves generally weighted towards shots in the on-trade in particular, we see a strong opportunity with the launch of the Corazón range to shift that perception.

"We want to engage the growing number of knowledgeable consumers who enjoy cocktails both when they're out to eat and drink, and at home, and who appreciate spirits with authenticity and provenance, as we've seen with the craft gin boom.

"Along with premium cocktail serve ideas, we're offering information about the heritage of premium tequila and the terroir of agave, tapping into that artisan spirits trend. While consumers appreciate classic cocktails such as the Paloma and Margarita, there is so much more to enjoy. We're making the Verdita our signature serve for Corazón, positioning it as the ‘unknown classic' cocktail that consumers will come to love!"

16 September 2018 - Sam Coyne The Drinks Report, news editor