Cîroc launches collaboration with Moschino

Diageo Reserve’s vodka, Cîroc has launched its collaboration with Italian fashion house Moschino.

The collaboration includes a limited-edition bottleand suggested serves inspired by the fashion house. Jeremy Scott, creative director at Moschino, will also head up a series of celebrations globally across the next 18 months.

The limited edition Cîroc x Moschino bottle, due to be released in the UK this November is targeted at millennial consumers and designed to exemplify two talking points in the luxury spirits world this year: the democratisation of luxury and customisation. The exclusive bottle will be available to purchase at Harvey Nichols and across multiple stockists.

Mixing the Cîroc bottle design with Moschino’s fashion styling, the bottle brings together the Moschino chains and gold letters with Cîroc's signature blue colour. The peace medallion gives the bottle a focal point. Encased in this limited edition bottle is the classic Cîroc vodka, famous for epitomising quality and flavour.

Richard Larkin, head of Diageo Reserve GB, comments: “At Diageo, we’re committed to bringing innovative products to our consumers because we know they want new, unique and quality drinking experiences. This partnership with Moschino, a fun luxury brand that is an ideal match for Cîroc’s playful personality and position as the UK’s leading ultra-premium vodka, will fulfil those consumer demands.

“We are excited to launch the limited edition bottle into the UK later this year and confident it will appeal to millennial consumers who, as the ‘Instagram generation’, are always ready to share their latest discoveries.”

19 September 2018 - Sam Coyne The Drinks Report, news editor