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Accolade Wines adds prosecco to Echo Falls

Accolade Wines hhas added a prosecco to its Echo Falls range of wines.

Echo Falls, the second largest brand within Accolade, will launch ProsEcho Falls (11% ABV) £10 RRP (75cl) plus a mini (20cl) into the market in late October.

Laurence Hinton, brand manager at Echo Falls says: “The prosecco market is now worth £617m annually to the UK off-trade, with 4.5 per cent growth year-on-year and 81.6 per cent of this growth has been incremental to the wine category.”

“Prosecco has been successful at attracting new shoppers to the category but with prosecco penetration at only 32.8 per cent of the population, there’s still plenty of room for growth.”

“Echo Falls over-indexes with wine newbies and our research shows that a recognised brand is important to this group’s purchasing decisions. As the largest top 10 brand to launch a prosecco, we are confident that our entry into this category will help to drive growth and a larger profit opportunity for the trade.”

The launch is the latest in an array of developments over the last 12 months with Echo Falls Summer Berries flavoured Vodka, Festi Falls wine on tap and the sponsorship of ITV2’s TV show, Love Island.

The launch will be supported in the on-trade with branded ProsEcho Falls sippers and serves for Christmas. 

27 September 2018 - Sam Coyne The Drinks Report, editor