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Kopparberg launches Rhubarb flavour cider

Swedish cider producer Kopparberg has revealed a new flavour, Kopparberg Rhubarb, which will be added to its core range.

The new flavour will join other variants in the 500ml core range and will be available in Sainsbury’s UK supermarkets from 10 October, where it will be on shelves exclusively for 12 months.

Rob Salvesen, senior marketing manager at Kopparberg comments: “We’re very excited to announce the arrival of Kopparberg Rhubarb to our range of premium fruit ciders. We know the importance of offering cider drinkers a diverse variety of flavours, and we’re confident Rhubarb will provide a great accompaniment for those crisp Autumn evenings spent socialising.”

1 October 2018 - Sam Coyne The Drinks Report, editor