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Bushmills Rum Cask Reserve launched in GTR

Proximo has announced the latest edition of the Bushmills The Steamship Collection, with the release of Rum Cask Reserve. The collection are a range of limited edition single malts exclusive to global travel retail.

Now with four expressions, the new variant in follows the release of the Sherry Cask Reserve in 2015, Port Cask Reserve in 2016 and the Bourbon #3 Char Cask Reserve in 2017.

The range is said to be inspired by the voyages of the steamship SS Bushmills in 1890 to bring Bushmills Irish Whiskey to new corners of the world. When she returned to The Old Bushmills Distillery, she brought a variety of seasoned casks from some of the world’s wine and spirits producers, as well as new inspiration, knowledge and relationships.

The Rum Cask Reserve was inspired by the SS Bushmills’s homeward bound journey that included a stop in St. Vincent in the Caribbean where she stocked her hold with rum to bring back to The Old Bushmills Distillery.

Helen Mulholland, master blender of Bushmills Irish Whiskey says: “We are always innovating and, like the crew aboard the SS Bushmills, we love exploring new flavours that complement the smooth taste of our Bushmills Irish Whiskey. We are really excited to launch this Rum Cask Reserve. For me, nothing brings out beautiful tropical flavours in our whiskey like maturation in a rum cask, so a Caribbean-centric edition for The Steamship Collection was a natural next step for us. To create this rare expression, we matured our fine Single Malt in first fill Caribbean rum casks to create a rich and perfectly balanced whiskey with notes of tropical fruit, subtle spice and vanilla pod with a smooth and creamy toffee finish.”

David Phelan, Global Travel Retail director of Proximo, adds: “We are delighted to introduce the Rum Cask Reserve to The Steamship Collection. The popularity of Irish whiskey, especially premium malts, continues to soar and our focus for the global travel retail space is to give travellers something they can't find in their domestic markets. As the world’s largest malt Irish whiskey brand, we are committed to innovating and introducing new, rare, premium expressions while always maintaining the taste and quality we're famous for. It is an exciting time for Irish whiskey – both in the global travel retail space and around the world.”

The RRP for the Rum Cask Reserve is £99 per 70cl bottle and has an ABV of 40%. The Steamship Collection can be found at duty free outlets across the globe including London (Heathrow), Hong Kong, Frankfurt, Dublin and Chicago.

1 October 2018 - Sam Coyne The Drinks Report, editor