Macallan reveals Concept No.1

Edrington has announced the release of The Macallan Concept No.1, the first release in a limited edition series. 

Exclusive to global travel retail (GTR), The Macallan Concept No. 1 is inspired by surreal art.

The whisky has matured first in sherry-seasoned oak casks and then for an equal time in ex-Bourbon casks.

Nick Savage, The Macallan master distiller, says: “The Macallan Concept No. 1 is whisky reimagined and offers a compelling new sensory experience that rewards with every sip. The innovative process developed to produce this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence. 

“Characterised by notes of citrus fruits and ginger, with a hint of dried fruit The Macallan Concept No. 1 creates a soft and subtle sweetness before a dry and lingering oak finish.”

Igor Boyadjian, Edrington Global Travel Retail director, comments: “We’re proud to unveil the first release in The Macallan’s latest innovative travel retail-exclusive product range. By “breaking the norm”, Concept No.1 reinforces our commitment to offering exciting products to travellers and we’re confident this fresh innovation will prove attractive to travellers and collectors alike.”

Bottled at an ABV of 40% Macallan Concept No. 1 is presented in exclusive packaging featuring a surrealist design of The Macallan Six Pillars. It will be available exclusively in Dubai Duty Free from 1 December and selected GTR outlets throughout Asia, Australia, the Middle East, Europe and the Americas from January 2019. Its recommend selling price is US$125.

2 October 2018 - Sam Coyne thedrinksreport, editor