Cîroc unveils winter limited edition vodka

Diageo Reserve has extended its Cîroc vodka portfolio with the launch of a limited-edition, Black Raspberry.

The new launch marks the brand’s first ever winter edition, and follows the  recent flavour launches, including Summer Colada and French Vanilla. Cîroc Black Raspberry infuses five times distilled Cîroc Vodka with the flavours of black raspberry.

Presented in a black and gold bottle, the new expression is available from November and is being launched with suggested serves, Cîroc Black Raspberry Velvet Crush and Cîroc Black Raspberry Royale. 

Head of Diageo Reserve GB, Rich Larkin comments: “We’re incredibly excited to be launching Cîroc Black Raspberry. Cîroc is a brand rooted in style and celebration, and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season. It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5 per cent and 9.4 per cent respectively, with Cîroc driving this, up 14.4 per cent by volume and 24.6 per cent by value. This is the first time we have launched a winter expression for Cîroc, so we’re looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”

Cîroc Black Raspberry is launching across the on and off-trade and will be on-shelf from 19 November with an RRP of £39.00 and a 37.5% ABV.

11 October 2018 - Sam Coyne The Drinks Report, editor