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The Label Makers redesign Robinsons brands

Stockport-based beer brewing icon, Robinsons, has recently worked with leading label manufacturers, The Label Makers, to create a new look for their award-winning 122-year-old Unicorn Copper Ale, together with three brand new premium bottled beers - ‘Mash Out’, ‘Kettlehead’and ‘Hopnik’.

In a departure from previous styles, the labels distinctive designs display a silhouette of Robinson’s brewing premises, the Unicorn Brewery, standing proud on the Stockport skyline, and provide a modern refresh whilst observing the family firm’s 180-year heritage.

In creating the new labels, The Label Makers used a craft paper material incorporating a subtle texture for the substrate. With the labels being die-cut to reflect the skyline design, the material was thoroughly tested beforehand to check that it could withstand a rigorous bottling line environment. A subtle mix of complementary pantones were selected and the labels were flexo printed with a rotary inline silkscreen to add a tactile dimension.

The Unicorn Copper Ale label utilised The Label Makers new MPS EF 10-colour flexo press with an integrated ABG Big Foot hot foil/embossing module. With this combination press, The Label Makers were able to produce the label in a single pass and embellish with hot foil to give the ultimate premium beerlabelappearance. 

Gill Yates, Robinsons’ brand manager says: “We have been working with The Label Makers over the last 18 months and they have supported us on some challenging and innovative projects such as, Trooper, Red N’ Black, Light Brigade and our Old Tom range. We knew they would be professional, efficient and quick to deliver and they always give us a final product.

“Our new 500ml range looks great and has met and exceeded our expectations. We have already received some fantastic, positive feedback regarding their quality, look and feel. We would highly recommend The Label Makers.”

Commenting on their working relationship with the brewer, The Label Makers’ Ben Robinson adds: “As always with Robinsons Brewery, it’s great to work with a customer who has the confidence in your abilities which gives us the opportunity to push our technical boundaries.” 

The Label Makers manufacture premium quality self-adhesive labels to many UK leading brands. The company provides a bespoke service aimed at delivering the strongest on-pack message to ensure maximum shelf standout. Founded in 1963, the business operates in a number of sectors including an accelerating presence in the premium spirits and drinks sector. 

The company will be exhibiting on stand 9 at the Spirits Packaging Summit 2018, held on 14 November at Edinburgh’s Assembly Rooms. 

1 November 2018 - Sam Coyne the drinks report, editor