Luscombe Drinks introduces rhubarb mixer

Luscombe Drinks has released Rhubarb Crush, a soft drink suitable for mixing. 

Like all the Luscombe range, Rhubarb Crush contains no artificial additives, sweeteners or concentrates. As well as organic rhubarb juice, the ingredients of this sparkling drink include; organic blueberry juice, organic Madagascan vanilla extract and organic lemon oil. Its calorie count is less than 60 calories per bottle. 

Rhubarb Crush, which is available in a 27cl bottle at an RRP of £1.95, joins the other crushes in the Luscombe range – Raspberry, Lime, Strawberry, Apple, Cranberry and Blueberry. 

Luscombe’s communications director Emma Cotton says: “Working with rhubarb is a totally different scenario from other fruits and vegetables, and making a drink from it is something of a balancing act. We were looking for a refreshing drink that captured the essence of rhubarb – that sweet-and-sour quality that diners and drinkers are currently seeking out.”

Emma continues: “Sour flavours are very fashionable at present, and people are looking for something a little unusual and exciting.  There is something bracing and lively about the flavour of rhubarb – it is a really versatile ingredient. We have managed to create a distinctively unique soft drink which works perfectly on its own or paired with food."

30 October 2018 - Sam Coyne the drinks report, editor