Whyte & Mackay unveils Schweppes gift-pack

Whyte & Mackay has launched a limited edition gift-pack, featuring a litre bottle of Whyte & Mackay Triple Matured Blended Scotch Whisky and a Schweppes ginger ale.

The pack is exclusive to stores in Scotland.

The packs are available now in Tesco, Asda and Morrisons stores across Scotland with a RRP of £20. 

Ruairi Perry, head of Blended Whisky at Whyte & Mackay Ltd says: “At Whyte & Mackay, we pride ourselves on delivering consumer satisfaction and convenience, which is why we decided to introduce this handy new Whyte & Mackay plus Schweppes mixer pack. We have seen strong demand especially amongst younger adult consumers to try our whisky as an easy to make mixed long drink, and with Christmas on the horizon, we’re confident our mixer pack will sell out soon.”

Alexandra Lund, commercial brand development senior manager at Schweppes, said: “Schweppes are thrilled to be partnering with Whyte & Mackay for this special initiative.  We know a simple ‘spirit and mix’ serve is always popular with consumers, especially younger adult drinkers, so combining our popular ginger ale with their Whyte & Mackay Triple Matured Blended Scotch Whisky, as part of a banded pack, makes perfect sense. We’re not only offering added value but easy mixability. Cheers to that.”

The introduction of the new mixer pack comes after Whyte & Mackay Blended Malt became first to the market with a 50cl bottle earlier in 2018, in response to Scotland’s minimum unit pricing laws.

10 November 2018 - Sam Coyne the drinks report, editor