Dead King Gin

Features botanicals commonly associated with the Egyptian embalming process, including rosemary, honey, moss and myrrh.

Big Dipper Gin

Big Dipper Gin combines sweet cocoa, earthy cardamom and smoky botanicals.

Beware of the Woods

Gin botanicals such as Icelandic moss, nutmeg and cubeb capture all of the elements of the forest. Beware of the Woods places a contemporary spin on the WWII trend for green fragrances.

Ben Ellefsen, managing director of Atom Brands, comments: ​​“The inspiration from this range came when I was listening to an interview with Lizzie on Radio 4 one morning. We started talking and quickly realised that we shared a passion for gin, and the evocative nature of scent. The ideas tumbled out of the initial meeting and it became a real labour of love to develop recipes which not only taste delicious, but evoke a powerfully evocative olfactory response.

“Working with Lizzie on this project has been a dream, and we can't wait for the follow-ups!”

Philippa Stanton Artwork

For the launch of the new range, That Boutique-y Gin Company has teamed up with ​synesthete and artist, Philippa Stanton. Synesthesia is a condition where the brain connects one sensory experience to another. This could be seeing sounds, putting colours to numbers or physically feeling a scent on the skin. Her approach, inspired by tasting the gin itself, is reflected in the packaging design.

In That Boutique-y Drinks Company style, each label is illustrated. Each tells the  story and influences of the gin’s fragrance with plenty of hidden gems and winky faces.

The full Olfactor-y Gin range is available exclusively in Harvey Nichols until 22 December 2018. The full range will be available to all through Maverick Drinks from 23 December 2018.